10 Tips on How to Create a Website for Authors That Sells More Books
As an author, your website is your digital home. It’s where readers discover you, connect with your message, and, hopefully, buy your books!
But let’s be real – creating a website can feel overwhelming. What should you include? How do you make it stand out?
Don’t worry, I’ve got you covered.
In this post, I’ll share 10 simple tips to help you create a website that’s not just beautiful but also strategic.
Let’s make sure your website works as hard as you do, so you can connect with more readers and sell more books!
1. Define Your Website’s Purpose
Before you start, ask yourself: What do I want my website to do for me?
Are you looking to sell books directly?
Do you want to build your email list?
Are you showcasing your expertise as a speaker or coach?
Clearly defining your goals will guide every design and content decision.
2. Choose the Right Platform for Your Author Website
A platform like Squarespace is perfect for authors. It’s user-friendly, visually stunning, and offers powerful tools for blogging, email marketing, and eCommerce. Choose a template that aligns with your goals, whether you’re showcasing books, starting a blog, or growing your newsletter. Check out my Squarespace template for authors to get started.
3. Craft a Homepage That Converts
Your homepage is the first impression visitors get. Make it count by:
Featuring a headline that clearly explains who you are and what you offer.
Including a professional headshot or author photo.
Showcasing your latest book with a prominent "Buy Now" button or link.
Adding an email sign-up form with a compelling freebie, like a downloadable chapter or exclusive guide.
Highlighting where your book has been featured.
4. Showcase Your Books in a Strategic Way
Create a dedicated page for your books, and include:
High-quality book covers paired with compelling descriptions.
Purchase links to Amazon, Barnes & Noble, or your own store.
A section titled "This book will help you..." to give readers insight into its value.
Testimonials, reviews, or awards to build credibility.
5. Write a Captivating About Page
Readers want to connect with the person behind the words. Use your About page to share:
Your personal story and what inspired you to write.
Your mission and how your books help or inspire others.
Fun or relatable tidbits that make you approachable.
Your philosophy.
A final call-to-action (CTA), such as a link to buy your book or explore your other services.
6. Include a Blog or Resources Section
Blogging is a great way to engage with readers and showcase your expertise. You can post:
Behind-the-scenes content about your writing process.
The life experience that inspired your book.
Articles related to your book’s themes.
A personal challenge you overcame.
The best advice you ever received and how it changed your life.
7. Make It Easy for Readers to Connect
Add a contact page with a form for readers, media inquiries, or speaking opportunities. Include links to your social media accounts so visitors can follow you easily.
8. Optimize Your Website for SEO
To make your website discoverable on Google, follow these SEO tips:
Use relevant keywords in your titles and descriptions (e.g., “inspiring self-help books” or “Christian book for single women”).
Write clear and concise meta descriptions for each page.
Regularly create high-quality content that speaks directly to your audience.
Submit your website & blog posts to Google Search Console to get indexed faster! Learn how here.
9. Build and Grow Your Email List
An email list is one of your most powerful tools as an author. Encourage sign-ups with a pop-up or sign-up form and offer valuable incentives, such as:
A free chapter.
A printable guide.
Exclusive updates or behind-the-scenes content.
10. Keep It Simple and On-Brand
Your website should reflect your personality and the essence of your books. Use:
A consistent color scheme and typography.
Professional images.
Clean, minimalist layouts that allow your content to shine.
Ready to Launch Your Author Website?
Building a strategic website doesn’t have to be overwhelming. Focus on clarity, connection, and you’ll create a website that helps you grow your audience and sell more books.
Don’t want to start from scratch? Save hours of time with my Squarespace template for authors, designed to help authors like you build a beautiful, functional website quickly.
Hi, I'm Simona. It's lovely to see you here!
Here on the blog, I dive into all things Squarespace, branding, and navigating the online business world.
My mission is to help you show up confidently online 💜
Feeling the pressure to launch your website ASAP? Don't worry, I've got you covered! Check out my collection of Squarespace templates tailor-made for coaches, therapists & creatives: